contribution analysis

/ˌkɒntrɪ'bju:ʃ(ə)n əˌnæləsɪs/ noun
analysis of how much each of a company’s products contributes to fixed costs, based on its profit margin and sales
Contribution analysis helps to streamline production and marketing.
Thorough contribution analysis led to six products being dropped from the product range.

Marketing dictionary in english. 2015.

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